SEO Manager
iPullRank

SEO Manager Job Requirements

iPullRank is an ambitious four-year-old digital marketing agency based in New York City and founded by industry thought leader Michael King. Our mission is to drive results for our clients by delivering marketing work that we can be PROUD of. Oh, and our value set is PROUD: P – Proactive; R – Reliable; O – Outstanding; U – Useful; D – Dedicated. We keep that front and center on a day-to-day basis.

If you’re curious about what types of clients we work with, they range from Fortune 500 brands to mid-sized enterprises and exciting small businesses. Our team executes and consults on campaigns in a variety of industries, but many of our clients tend to be media, finance or fashion companies. The iPullRank team is adept at providing a range of digital marketing services, but most of our work is in some combination of Content Strategy, Search Engine Optimization (SEO), Analytics and Conversion Rate Optimization. Our employees are duly encouraged to specialize deeply in a specific category that they are passionate about and grow into well-rounded marketers through collaboration, training and real-world experience.

As an employer, we look to cultivate an environment where employees feel taken care of. Despite our size, we offer competitive salaries and benefits. We want our employees to grow with us. We don’t want you to just fill a role, we want you to take ownership and make an impact.We’re not a big agency and our clients appreciate that because our size allows us to make things happen. We’re a nimble group that believes the best idea can come from anyone in the company -- and we're always after the best idea. We’re looking for creative and smart people to join our team and help us in our missions to find the best idea. If that’s you, we’d love to hear from you.

Position Description

iPullRank is looking for a search engine optimization manager to join our team and help with site auditing, keyword research, competitive analysis, link building, content marketing and client reporting. This SEO Manager is a master of all things Google, with an interest in learning more about how Organic Search plays with the rest of the marketing mix. The client-facing role works directly with Client teams to deliver best-in-class SEO that drives results. This person will lead SEO efforts and collaborate extensively with Mike King to actively contribute to SEO research to develop new strategies and with the SEO community.

What You'll Do

• Proactively identify on-page SEO opportunities
• Perform comprehensive Site Audits
• Perform in-depth log file analysis
• Improve conversion of Organic Search traffic
• Own performance monitoring reports and KPIs
• Work with Content Strategy to determine keyword content opportunities for client sites
• Work with Analysts to perform Persona-Driven Keyword Research
• Perform competitive analysis to identify actionable insights
• Identify creative white hat link building opportunities and oversee outreach team
• Present deliverables and results to clients
• Work with Development and Content Creation teams to implement SEO processes
• Contribute to new business through iPullRank inbound marketing efforts and research for new business pitches

Requirements

• Minimum 3 years of search engine optimization experience
• Thorough knowledge of search engine ranking factors
• Previous client-facing experience
• Proficiency with HTML, CSS required
• Working knowledge of Paid Search preferred
• Understanding of SEO for JavaScript and relevant frameworks such as React and Angular required
• Extremely detail-oriented
• Strong analytical mindset and skills, excellent problem-solving skills
• Familiar with industry-standard SEO software
• Possess strong written, analytical and verbal skills
• Avid reader of SEO blogs
• Possess up-to-date knowledge and maintains current SEO practices
• Proficiency with Analytics packages and Google Search Console
• High level of initiative and work well in a team environment
• Excellent written and oral communication skills
• Proficient in Microsoft Office applications such as Excel and PowerPoint
• Handles stressful situations and deadline pressures well
• Plans and carries out responsibilities with minimal direction