Work on brands such as Topratedcasinos.co.uk, Compare.bet, BettingUS.com
Lifestyle Perks
Office Beer Fridge
Friday Office Drinks
Free Office Fruit
Artisan Office Coffee
Office Pets Welcome
Office Showers
SEO Analyst Job Requirements
Support multiple sites across numerous international market/s to allow fine tuning of our global SEO strategy.Conduct keyword research across competitors to understand and prioritise SEO opportunities, and suggest appropriate levels of investment to be best in class and align with demand observed from utilising consumer insight.Regularly report on SEO progress and performance, using a combination of Google Datastudio, Google Analytics, Search Console, SEMRush, AHREFs and Accuranker and other first/third party tools and tracking systemsSupport the Account Managers and Head of SEO with onsite and technical analysis, using crawling software such as Screaming Frog & Sitebulb.Create competitor analysis documents focusing on the good and the bad across the suite of competitors to inspire and showcase opportunity.Work with the company’s product and development team to ensure all websites and new pages are optimised from a technical point of view, prioritising search engine indexation and accessibility, internal linking, structured data, media delivery & infrastructure (page speed) etc when building rich web experiences.With support from the SEO Managers, coordinate with the technical team to regularly communicate SEO standards and ensure effective testing of development in line with modern day user expectationsInput into the outreach strategy by prescribing topics, quantifying opportunities surfaced by the content team and prioritising the opportunities based on demand vs likelihood of successful ranking. This is to ensure all content campaigns are established to deliver long-term success against our goals, which are, to increase traffic, exposure, and link authority to company websites, utilising a mix of modern link acquisition, content creation and outreach techniques.Stay up to date with ongoing developments in the SEO and digital marketing space, attending events and training sessionsRaise awareness internally of the importance of SEO and champion investment that will be conducive to achieving company objectivesAny additional tasks that may be required.
